Proponents of media literacy
Marshall McLuhan - an early Canadian theorist into the nature of media
Noam Chomsky - an American linguist and political analyst most famous for his observations about corporate media's role in propaganda, which he describes as the 'manufacturing of consent'.
Jean Baudrillard - a French sociologist and philosopher known for his writings about media, virtuality, and the Gulf War.
Neil Postman (1931-2003) - a media ecologist and author of numerous popular press books, including Amusing Ourselves to Death
David Buckingham (external link) British scholar and theorist on media literacy education
Renee Hobbs (external link) - a leading authority on media education
David Gauntlett - contemporary theorist whose 'new creative methods' offer new ways of exploring media literacy
Frank W.Baker- nationally recognized media educator and workshop presenter for K-12 schools and conferences.
Sut Jhally(external link) - communications professor and executive director of a foundation - Media Education Foundation(external link) - that produces educational videos and supporting study guides on the role of media in health, democracy and happiness.
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