politixal communication in the digiatl age: Bloggers

Abstract

For decades, perhaps for as long as independent newspapers have existed, political operatives have used "spin" to shape the way the news media respond to candidates and their policies. Spin can be understood as a kind of top-down power that depends on the social network linking political leaders and the news media. Some have argued that weblogs or blogs have emerged in recent years to disrupt this culture of spin. They see blogging as a grassroots movement that also tries to shape or control public perceptions of important events and issues. Others have claimed that the blogosphere has merely enhanced the influence of traditional interest groups, giving ideologues of the left and the right even more power to “spin” the world as they wish to see it. How can we understand the interplay between spin and blogs? How do each shape, some would say manipulate public opinion? How are each subject to abuse? Is the culture of spin and blogging contributing to the polarization of American political discourse?