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Sunday, July 02, 2006

Newspapers woo bloggers with mixed results

Blogs written by so-called citizen journalists are increasingly challenging newspapers for readers. According to a recent study by Forrester Research, blogs and newspaper Web sites now have the same audience share--about 17 percent--among Internet users between the ages of 18 and 24.

"Newspapers still have a larger overall audience," says Charlene Li, a Forrester analyst. "But blogs are catching up quickly."

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