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Monday, January 23, 2006

The future of media

The future of media


„Welcome to the Digital Lifestyle Day 2006“: The performance of the humanoid roboter Asimo in the beginning of the session “What matters?” with DLD-chairmen Dr Hubert Burda and Dr Joseph Vardi was just one of the DLD 06 highlights. Blogging, the future of TV or digital Asia – the first panels of the conference gave impressive insight views into the future of media. In France, more than two thirds of internet users know blogging, reports Loic Le Meur, Executive VP and General Manager EMEA, Six Apart. Many of them have already their own blogs. Model Anina revolutionized the fashion world with her blog “360° Fashion”: “Fashion hates technology. My aim was to crack those stereotypes und to build bridges”, explained Anina. Georg Kofler, Chairman Premiere, spoke about the future of TV: Internet-based and interactive TV will play as an important role as TV on demand. Rainer Beaujean, CEO T-Online, presented for the first time the study “Deutschland Online 3”, conducted in cooperation with Hubert Burda Media. He forecasted that in 2015 three out of four households get telephone, internet and TV from the same supply. In the panel “Learning from Asia” Rick Y. Kim, Michelle Guthrie, Andreas Weigend and Hans-Ulrich Obrist gave an overview to the digital trends of Asia.

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