[Via Smart MOBS]
A Study of Blog Search
Gilad Mishne Maarten de Rijke
Informatics Institute, University of Amsterdam,
Kruislaan 403, 1098 SJ Amsterdam, The Netherlands
gilad,mdr@science.uva.nl
Abstract. We present an analysis of a large blog search engine query
log, exploring a number of angles such as query intent, query topics, and
user sessions. Our results show that blog searches have dierent intents
than general web searches, suggesting that the primary targets of blog
searchers are tracking references to named entities, and locating blogs by
theme. In terms of interest areas, blog searchers are, on average, more
engaged in technology, entertainment, and politics than web searchers,
with a particular interest in current events. The user behavior observed
is similar to that in general web search: short sessions with an interest
in the first few results only.
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